Financial Performance Interpretation (Strategic management Class) Essay

Financial Performance Interpretation (Strategic management Class) - Essay Example the ratio between the current assets and liabilities. These ratios can be compared for all three offices of the company to other companies to give us an idea of how well Stilsim Company is performing. Despite the fact that Stilsim has been performing profitably for the past two and a half decades, a SWOT analysis shows that the reason why they have been suffering financially lately is due to them not implementing upgrades to keep up with the fast growth of the business. If we compare Stilsim to a competitor such as Cross Country Healthcare we can see that it is performing satisfactorily as shown in Table 1 below. In order to fix the problem we first need to identify it, and in order to do so a good approach is to compare the three offices. A comparison of the profit margins for the three offices is given in Table 2 below. We can clearly see that it is the Capital City office that is struggling, despite the fact that it is the main office and therefore is expected to perform better than the others. A alarming observation is that Stilsim is spending more money and earning roughly the same profit each year, and in the long run this could become a serious bottleneck for the company’s growth and survival. After a comparison to one of their competitors we can see that currently Stilsim company is performing satisfactorily. However, by analyzing the performance of their three offices we have been able to identify the issue and the company should attempt to rectify the problem. Being in the business for 25 years, the company should be aiming higher and increasing their profits, rather than ending up increasing their expenses each subsequent year with the same profits. By analyzing Stilsim company’s finances using internal analysis, external analysis and ratio analysis several issues have been identified, the most significant being the performance of the Capital City Office which is running in to a loss and is a financial

Reflective evaluation of the skills of counselling

Reflective evaluation of the skills of counselling This essay is a reflective evaluation of the skills of counselling applied to loss and grief in a students process of learning how to travel the journey of the therapeutic relationship with the client. The essay will contain reflections of verbatim examples from during the practice session in which Steven Felice is the client, and Caroline Roberts the counsellor. The essay will also discuss via relevant literature the process of person-centred counselling in the focus of loss through bonds of attachment and continuing bonds. The practice session took place in counselling room two, at ACAP on the 21st of April 2010, between Steven Felice and Caroline Roberts. Steven wanted to discuss the loss of a friendship. This friendship for Steven was a friendship that had begun in early childhood and carried a deep bond of attachment, for which Steven is finding the loss hard to accept. During the session I spent the majority of the time listening to Steven and reflecting as best I could the content and emotion of his experience. When dealing with loss in relation to friendships it is important to offer the client the same respect to emotional depth of expression as that of a person experiencing loss from a death. For Steven the loss of significance surrounded his childhood friend no longer wishing to be as close as usual due to her recent change of religious affiliation. For Steven this seems difficult to accept, as he was willing to try to understand and acknowledge her needs and she seems to have rejected him. He also seems to feel loss around his confidence with how he relates and interacts with people, which appears to be trust related issues. Almost a loss of innocence has been triggered by the loss of this important attachment bond. Loss is such an immense part of living and loving that it would be difficult to counsel without an understanding of the theory of attachment. Mallon (2008) suggests understanding attachment in grief and loss counselling is essential due to the basis that all human relationships are based in attachment, from the first attachment to ones mother, extending through lifes interactions to include those called friends and lovers. Neimeyer, Baldwin, Gillies (2006) discuss how with the loss of a loved one, people tend to keep the attachment alive and well within their memories, stories, dreams, images, and even music or ornaments. When a loved one is no longer in presence, then the attachment and relationship changes but it does not cease to exist, the relationship is merely rewritten or shifted to another reality or perception. As is the case with Stevens relationship, at 16:04 Steven says, he fights in his own head when asked about the whether he is still maintaining the relationship, which would seem to indicate quite clearly that he is continuing the bond and relationship even though she is unaware of this. During the session I felt I established rapport, and was present with Steven, as well as using active listening, reflection, and questions, although I could have phrased these more appropriately, I also used silence to allow Steven his thoughts. I dont know that I was able to apply a structured assessment during the session, as in trying to purposely work on coping skills, support systems, and spiritual or cultural dimensions. However I feel that we talked about these issues in the course of the session as reflection, active listening and questioning allowed these issues to come into play, especially when silence was used, allowing Steven to process and actualise his sense of spiritual connection and personal experiences and expectations. I would like to reflect on my skills as an awaking, a process of realisation about how one is appropriate in being curious, respectful, congruent, empathic, and present simultaneously, without getting in ones own way. Rogers (1942-2008) suggests that the counselling relationship provides a safe respectful environment in which the client feels comfortable and accepted enough to express their feelings knowing that the counsellor will not judge them, but will listen and support them. As a grief, loss and bereavement counsellor I feel it would be very beneficial to hone my skills around person-centred counselling, with particular focus on attachment theory and continuing bonds. Person-centred counselling is such a great grounding for doing no harm, as it is based in Rogerss core conditions. Tolan (2003) describes the core conditions as requiring the counsellor to be mentally and emotionally present and remove themselves from the clients story by simply listening without judgment or bias, with respect, congruence, and empathy, no forgetting unconditional positive regard. Bryant-Jefferies (2006) explains presence as a line of communication whereby both client and counsellor are empathically aware of eac h other. With the felt presence, the most significant element would be whether or not the client feels they are being understood, which can be demonstrated with appropriate reflection. During the session I felt that Steven and I were in a place of empathic contact, established through good rapport, and staying as present as possible. I feel I can improve my sense of presence as time allows skills to become second nature, as right now I often get in my own way by worrying about whether or not I am demonstrating all the necessary skills. For example my art of reflection still needs to develop as shown with these examples; C: 06:27; so youre missing the previous style of relationship and interaction that you had from. S: yeah, yeah I need that Some of my language could probably be improved by saying; I sense you are missing the closeness of your relationship. Also I need to be mindful of using words like so, as it can carry a feeling of judgement if the tone is not just right. Another example; C: 09:47; so you just said that, if I go back to you saying, that you are asking yourself about the relevance of keeping someone, now youre sort of talking about the boundaries and stuff, is that related. S: ah, by keeping someone and having boundaries as such, I feel like it, like when I meet a new person now.. Again I begin with so, I think I actually begin nearly every reflection with so. Note to self do not say so. The reflection would be better if I phrased it; I hear you questioning your feelings towards getting close to another affects you, which seems to be bring up the need for boundaries, could you tell me more about that. Around 08:45: I ask; so was she an intimate friend or I made Steven uncomfortable as you can see by his body language, where instead I could have asked; could you tell me more about that, or what did that childhood friendship mean for you. The art of the question is another skill I need to practice, especially with careful open questions instead of closed blunt or, the too intrusive kind of questions. Nelson-Jones (2009) suggests that even though some background information can help the counsellor understand the clients background, open questions allow the client to express their story how they wish to, instead of the counsellor meeting their agenda. Respect is the underlying need in all questions with open questions such as, what does that mean for you, being a respectfully gentle asking for the clients meaning, and also another way to monitor counsellor curiosity with respect to the client. I could really hear that Steven attaches to people very deeply and quickly or easily, and I wanted to explore that with him, but alas my skills in how to achieve that need practise. Attachment is such a deep seated need and reflex that helps one find and express love that I feel its importance cannot be overlooked. Russell-Chapin and Smith (2008) talk about the undeniable reality that love and loss are part of the whole experience of human attachment, with the point being that the more attached the relationship the more the loss may be felt and experienced. In addition they discuss how beneficial it can be to tell stories, and share our losses, as a way of continuing the life of ones loved one, for which the word anamnesis is used to describe the experience of remembering and representing our recollections and experiences of shared living with our lost loved one in the present moment. Here I relate to continuing bonds as there is sometimes no escaping the thoughts that float through ones consciousness and replay events, conversations, images, and special moments. Attig (2000) summed up the experience as the continuing of ones connection with those one loved when he stated; the richness of lasting love consoles us (p283). Such words truly express how much sense it makes to keep on loving, keep remembering, keep dreaming, and keep sharing the memories of those we love, whose bodily presence is no longer tangible. Continuing bonds wi th ones loved ones also brings up how much attachment plays in relationships, for if no attachment is felt, no meaningful relationship exists, and therefore no need to miss or remember. Around 14:10; Steven begins telling me how his friend is involved in certain religious practices. At 14:22; I reflect C: So youre worried about her. Steven continues his story and I feel it is important to listen and use silence here as I sense he might need to hear his thoughts process this. Geldard Geldard (2008) express how new counsellors often find silence difficult because they are worried about appearing to demonstrate the skills required. However once the silence has become a comfortable reflex the counsellor can allow the client the precious moments of reflection often needed to mentally sit in a thought and own the feeling. Palmer Milner (2003) suggest that silence can be a very supportive space for the client to contemplate their thoughts when used appropriately and respectfully in a comfortable measure. Silence is a skill that requires self acceptance and a certain measure of self-assured comfort to be able to sit with the client when they require a moment to contemplate. Steven, given a moment to silently think then begins to reflect on his own spirituality in connection with the reactions he is experiencing. Walsh (2004) suggests that in some cases a person may be grieving their spiritual connection to self, brought into awareness by an experience of loss. As does feeling the loss of physical, emotional, or relational, connections, this could in turn affect ones ability to find some resolution within ones life. This is not surprising considering spirituality is one of the concepts that give life meaning in death as it does in life. Walsh (2004b) goes on to explain that peoples spiritual beliefs cross generations and evolve and develop, as family cultures evolve and develop, embedding and adjusting values and beliefs that surround not only life and love but also death. When I look at the experience of loss Steven has shared with me, and consider how I could have explored this more to address his coping style, support system, spiritual or religious beliefs, as well as his cultural influences, I am not sure at my level of competency in twenty minutes how to achieve all of that whilst respectfully listening to his story and allowing the client to lead and own the session. Johns (2005) cites Rogerss who states The degree to which I can create relationships which facilitate the growth of others as separate persons is a measure of the growth I have achieved in myself (p5). This statement is a very powerful truth to which I feel as a counsellor is the aim of self development and a very necessary goal to practice and reflect constantly on the skills. Johns (2005b) explores some of the ways in which counsellor skills can be practiced, including personal counselling, doing practice sessions, keeping diary of skills development, taking risks when practicing t o develop confidence, thereby, learning to relax and own the space of self within the counselling dynamic. Personally I have volunteered at my local church to get actual practice and develop my confidence as well as my skills. I also believe that going through the process of being a volunteer within the counselling realm will also help me to understand more about myself and where I wish to focus my future as a counsellor. So here in lies how I intend to move forward to becoming a better counsellor and person. To conclude this wonderful and challenging self reflection, I would like to acknowledge that I am growing as a counsellor. I am learning how important the theories and models associated with bereavement are vital to allow a counsellor to be of actual assistance to a person suffering. I am confirmed through my research of the theories and models, that love and attachment are vital in life, death, and counselling. Being able to workshop my faults and successes is also a vital process in the development of my use and understanding of not just the skills but why they are so important, particularly in the field of counselling in loss.

Marijuana, Medicine, and Politics :: Argumentative Persuasive Essay Examples

  Ã‚  Ã‚  Ã‚   Abstract: For the past few decades, debate has ensued over the putative medicinal value of marijuana. These claims extend back over 4000 thousand years ago to ancient civilizations on the Asian continent. More recently, some scientists experimenting with cannabis have found evidence to support these claims. However, the United States federal government has remained reluctant in supporting further research characterizing the therapeutic properties of cannabis. These policies may have been shaped by cannabis' early associations first with low-income minority groups and later with the youth movement in the 1960s. Government support of additional research is key in settling the long debate over the medicinal value of cannabis. Introduction    The government's attitude toward drugs, especially illegals ones, can be summaried in three words, "Just say No!". This has been my attitude toward drugs until I came to UC Berkeley. But now, it is time to examine the reasonings behind the legal status of drugs. Why are they illegal, and should U.S. policy concerning at least some drugs change? We will examine the history, science, and policies concerning marijuana as an example.    History of Cannabis    Marijuana refers to the cured leaves and flower clusters of Cannabis sativa, a herbaceous annual plant often called "Indian Hemp." This plant is believed to have originated in Asia, and is one of man's oldest cultivated non-food plants. In fact, this plant has been domesticated for so long that it is no longer found in its wild state. One reason that cannabis has been so widely cultivated may be its utility to mankind. Durable fibers from the woody trunk can be used to produce hemp rope and cloth such as canvas (Carroll 1989). In the past, canvas was the only known material that did not rot upon repeated exposure to seawater, and so was the major material used to produce sails. Cannabis is also one of the most efficient producers of cellulose pulp which can be used to produce paper, including paper money (WWW 1). Oil from cannabis seeds is used to prepare paints and soaps. The seeds are also edible, most commonly used as birdseed (Carroll 1989).    The earliest known detailed reference to cannabis is from a medical book prepared by the legendary Chinese Emperor, Shen Nung (circa 2700 B.C.). The ancient Greek historian, Herodotus (circa 450 B.C.), recorded a Scythian funeral purification rite that involved the inhalation of fumes of burning cannabis.

How Water Pollution Effects Marine Life?

For years man has been polluting our vast resource of oceans, not expecting to ever cause harm to them. Unfortunately, they were wrong. Our oceans and other waterways have become a poisonous playground of garbage, chemicals, and sewage. The effects of this ignorance has had devastating affects on the marine life and their habitat. This affects the habitat for marine life by destroying their homes. In doing so the intricate balance between marine animals and their homes can alter our oceans forever. Our very existence depends on the oceans.â€Å"Without oceans, Earth would be too hot and there would not be enough air to breathe. † (Hogan 10) The immediate importance to stop the destruction of our oceans is clear. Our oceans are not only crucial to our climate, but also provide us with food, jobs, and much loved recreation. The effects of man’s abuse can be seen on a daily basis, from the disappearance of long existing sea life such as whales, to garbage washing up on the shore, to the disastrous oil spoils that cost millions of dollars each year to clean up. In some areas the neglect is already so great that complete clean up is impossible.Pollution is the introduction of harmful contaminants that are outside the norm for a given ecosystem. Common man-made pollutants that reach the ocean include pesticides, herbicides, chemical fertilizers, detergents, oil, sewage, plastics, and other solids. Many of these pollutants collect at the ocean's depths, where they are consumed by small marine organisms and introduced into the global food chain. (oceannationalgeographic. com) The most polluted body of water on Earth is the Mediterranean Sea. Factories and ships dump over 300,000 tons of oil, toxic waste, and raw sewage in the Mediterranean each year.  (Hogan12)Even though most European countries have been working since 1975 to clean up the sea they still are living along the most polluted waters on Earth. With each year of pollutants being dumped into i t the water has darkened and the sea floor is covered with deadly slime. Plastic pollution has become a major problem throughout the world. Plastic nets, plastic garbage, and plastic medical wastes are killing millions of marine mammals, turtles, and fish. Animals may become tangled in the plastic debris or may eat it and die. Many governments have banned the dumping of plastics in oceans.  (csshome. com)There are other pollutants that affect our oceans like sediment and thermal pollution. These pollutants are mostly found in the United States. Sediment destroys spawning and feeding grounds for fish, reduces fish and shellfish populations, destroys pools used for resting, smothering eggs and fry, fills in lakes and streams, and decreases light penetration, thus endangering aquatic plants. (csshome. com) Thermal pollution refers to heating or cooling the water which changes the biota in the water. This can harm or kill organisms that rely on the water’s ecosystem.It can effe ct the way fish eggs will hatch or the fish will grow. It may even kill all living life unless they adapt to it. Scientist have counted some 400 such dead zones around the world. (ocean. nationalgeographic. com) Oil spills are another huge pollution problem that effects not only marine life but the whole ocean. Tankers spill anywhere from three to six million tons of oil int the ocean every year. It can take anywhere from two to ten years for aquatic life to recover from a spill. (csshome. com) These spills have caused severe devastation not only to marine life but the our country’s economy and livelihood of many people.Chemical pollution occurs every day all over the world. Factories are pouring deadly chemical waste into our waters. Some are dumped directly and others end up their eventually because they are poured into rivers which eventually end up in our oceans. This toxic dumping has caused severe abnormalities in our marine life and has cause almost all marine life in the White Sea off the coast of the Soviet Union to completely disappear.In Washington state some company presidents have been thrown into jail for breaking very strict pollution laws. A final type of pollution, toxic runoff, is much harder to control than pollution form factories and sewage plants. Toxic runoff is the wash off of fertilizers, pesticides and weed killers that wash off farmers fields and into our rivers and eventually into our oceans. Some problems of this type of pollution is that fertilizer runoff can cause some ocean plants to grow out of control and eventually crowd out other plants which obviously has a direct effect on the food chains of our oceans. (Hogan 20) Now that the water is so polluted people want to clean it up and change the bad affects it has had on our world’s oceans.There are many countries who are trying to clean up all their polluted waters, but one big problem is it is very costly. So they designed rules and organizations to help clean up and stop polluting. Lawmakers have made several acts to help stop pollution. The acts are the Clean Water Act, the Safe Drinking Water Act, Coastal Zone Management Act, Endangered Species Act, Rivers and Harbors Appropriation Act, and the National Environmental Policy Act. All of these acts were set up for saving animals in the water or cleaning up the water. They are now starting to fine or arrest anyone who is caught dumping in the ocean.If hindsight is 20/20 surely man would have made better choices about ocean dumping. It is apparent today that our society’s ignorance of many years has caused a lasting and extremely costly deadly effect on our earth. Together we must all work to keep the oceans clean and safe not only for the animals that live these waters but for ourselves as well. The oceans and seas of our world don’t belong to just one country or one person, but rather they are all connected making everybody responsible to protect and prohibit the continuous de struction of marine life and their habitat.

Overseas Education: Opportunities, Experience and Quality

Vol. 6, No. 2. ISSN: 1473-8376 www. heacademy. ac. uk/hlst/resources/johlste ACADEMIC PAPER Service Quality in Higher Education: The Experience of Overseas Students Maria Pereda (deceased) David Airey (d. [email  protected] ac. uk) and Marion Bennett (m. [email  protected] ac. uk) Faculty of Management and Law, University of Surrey, Guildford GU2 7XH  ©Journal of Hospitality, Leisure, Sport and Tourism Education Abstract The higher education of students has become increasingly internationalised, with an evergrowing proportion of students originating from overseas.However, research to date suggests that overseas students are often less satisfied with their courses than other students. Consequently, there is a burgeoning need for universities to understand what students value in their university experience. This paper reports on a study that establishes and tests dimensions for measuring service quality in higher education, focusing on full-feepaying postgraduate students from no n-EU countries at one institution in the UK. The institution concerned has a particular reputation in tourism and hospitality and a significant proportion of the respondents were studying these subjects.Adopting Lehtinen and Lehtinen’s 1991 framework, a Q-sort was undertaken followed by factor analysis. The results of the research highlighted four factors of service quality: recognition; quality of instruction and interaction with faculty; sufficiency of resources; and aspects of physical quality. Arguably, the most significant finding here is the importance that these students attach to their institution’s reputation. Keywords: Service quality; Higher education; International students Maria Pereda died in May 2006 shortly after completing her PhD thesis. The degree was awarded posthumously.A native of Venezuela, Maria graduated from Venezuela Central University and held an appointment at Simon Bolivar University in Caracas. She completed her MSc at the University of S urrey in 2000, focusing on tourism and hospitality education. This paper is based on her PhD research. David Airey is Professor of Tourism Management and Pro-Vice-Chancellor at the University of Surrey. He has spent 30 years involved in tourism education in various capacities: with government, with the European Commission and with universities. He is co-editor, with John Tribe, of the recently published International Handbook of Tourism Education.Marion Bennett is Associate Lecturer in Tourism and Marketing at the University of Surrey. She has held lecturer positions since 1991 with the Universities of Strathclyde and Surrey, where her interests have focused on information technology and marketing in relation to tourism distribution, heritage and air transport. Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students Introduction The education of full-fee-paying international students has become of major importance for universities in Western nations, particularly in major English speaking destination countries.Barron (2005: 353) has suggested that â€Å"international education is one of Australia’s largest industries† and that the fees generated by international students are important to the budgetary health of institutions. In the UK, according to HESA (2006) and UKCOSA (2004), about 320,000 or 13 per cent of students in 2004-2005 came from overseas, with about 10 per cent from outside the European Union (EU). This figure more than doubled from about 160,000 in 1994-1995. For some institutions, international students currently represent more than 25 per cent of their student population (UKCOSA, 2006).The main countries of domicile of international students in the UK are China (32,000 or 12 per cent) and Greece (9 per cent), with at least a further 20 countries each providing more than 2,500 students. As far as tourism is concerned, equivalent total figures (UCAS, 2006) suggest that overseas stu dents represent about 16 per cent of acceptances onto programmes, rising from 11 per cent in 1996. Clearly this level of enrolment has represented a major opportunity for institutions, particularly at a time when public funding for higher education has been constrained; but it has also presented challenges.Barron (2005: 355) has pointed to the extent to which most universities have designated international departments responsible for marketing and recruitment, but goes on to highlight the need to ensure that such students are properly supported after arrival, providing evidence to suggest that this does not always happen, leading to frustration and disappointment. A recent report by the Higher Education Policy Institute (Bekhradnia et al. , 2006) confirms this, suggesting that non-EU overseas respondents were considerably less satisfied than others with the value for money received on their course.Against this background, it is clearly important for universities to understand what s tudents value in their university experience, including those from overseas. It has been common practice for many years for higher education institutions to provide opportunities for students to evaluate their learning and teaching experience, typically in the form of end-of-semester or end-of-course evaluations. Many institutions also gain feedback from students about services such as the library or computing.A recent addition to these information sources in the UK has been the National Student Survey (NSS), which focuses on learning and teaching experiences. However, surveys of the overall experience or overall quality have been more rare (Aldridge and Rowley, 1998). This paper reports on a study (Pereda, 2006) that was designed to establish and test dimensions for measuring service quality in higher education, with specific reference to students following postgraduate taught programmes for master degrees, over one year, from countries outside the EU.Many of these were following p rogrammes in tourism and hospitality. Specifically, the study aimed to identify from the literature three dimensions of service quality (physical, interactive and corporative), which were then validated with a Qsort. This provided the basis for a survey of 330 students at one institution in the UK, designed to measure their views of the quality of service received. This provides insights into the items that students value in their educational experience at this institution.It also provides a basis for redefining the dimensions of service quality. Service quality for international students The migration of international students is by no means a new phenomenon. Schachner (1962: 25), for example, refers to the students in medieval times who â€Å"poured in an increasing flood to the centres where they could literally sit at the feet of the great teachers and absorb wisdom†. To some extent, the search for knowledge remains an important driver for international ovement in educati on today, but, in other ways, motives, influences and indeed origin and destination countries have changed radically. During the most recent and biggest expansion of international education, the USA, UK and Australia have become the main destination countries and the countries of South East Asia have joined those of Europe as large providers of students. The search for knowledge has been joined by a range of other Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 56Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students factors in driving this growth. These include: the marketing campaigns of receiver universities; the perceived value of a foreign degree in terms of employment enhancement or ‘snob value’; the absence of sufficient university places at home; government policy in relation to student fees; and more extraneous factors such as opportunities for emigration (Pereda, 2006).As fa r as individual institutions are concerned, Allen and Higgins (1994), from a study of 82 institutions in the UK, report that the most important factors for international students when selecting a university were academic reputation, course content and entry requirements. But perhaps the biggest change, driven in part by the need for Western universities to maintain numbers of international students, particularly where these pay full tuition fees, has been the recognition of such students as an important ‘market’ that needs to be satisfied in an increasingly competitive world.Wright and O’Neill (2002), for example, point to the extent to which an assessment of students’ perspectives has become a crucial requirement if universities are to remain competitive. More than 20 years ago, Glisan (1984) highlighted the special interest in overseas students, while Mortimer (1997) emphasised the need to examine and understand the decision-making process undertaken by these students and for institutions to respond to their needs.To this extent, universities have become increasingly involved in defining service quality and measuring customer satisfaction in ways that are familiar to service marketing specialists (Gronroos, 1984; Kotler, 1985), who themselves were developing measures of service quality from the 1980s. As noted by Patterson et al. (1998) and Conant et al. (1985), the most important customers, namely students and their parents, and the university providers have progressively changed towards a customer service orientation.Against this background, there has been a rapid expansion in the literature about this aspect of service quality. However, the way in which it has typically developed – by identifying the attributes from consultation with the students and then evaluating these (Bourke, 1997; Gatfield et al. , 1999; Joseph, 1998; Thompson and Thompson, 1996) – has meant that there has been a great diversity and lack of c onsistency in methodological strategies and in the variables employed to assess the service quality (Leonard et al. , 2003).Some researchers in education have used SERVQUAL, which is the most popular model to measure service quality, sometimes specifically adapted for the education sector (Wright and O'Neill, 2002; Gatfield, 2000). Orr (2000) identified five groups of organisational determinants of success in the provision of fee-paying graduate courses. Pate (1993) split the literature on student satisfaction into three perspectives: psychological-wellness-type satisfaction (related to personal characteristics); job-type satisfaction (related to future aspirations); and consumertype satisfaction (related to daily experience).However, the general picture is of a profusion and indeed a confusion of measured variables, some replicated across different studies, others unique to a particular study. In an initial attempt to understand the underlying patterns of service quality variables from these previous studies in higher education, a framework proposed by Lehtinen and Lehtinen (1991) was used. The framework was considered to offer a useful preliminary way to structure information relating to education as a service.Lehtinen and Lehtinen separately identified three dimensions of service quality: the physical quality (both products and support); the interactive quality (interaction between consumer and service provider); and the corporative quality (the image). Using these three dimensions, some 24 studies specifically related to quality in higher education were reviewed to establish whether these dimensions could be identified from the variables considered in earlier studies of higher education. For a dimension to exist it had to be included in more than three studies (Ekinci and Riley, 2001).The results and the studies are given in Table 1. From this it is clear that the physical quality dimension (general services, teaching and learning facilities, accommodation ) and the interactive quality dimension (academic instruction, guidance, interaction with staff and students) are well included in the existing studies. The corporative quality dimension (recognition, reputation, value for money) is also present, but is less fully covered and mainly appears in papers concerned with marketing orientation (Bourke, 1995; Wilkinson, 1993). Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 7 Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students Study (author year) Mavondo et al. , 2004 Wiers-Jenssen, 2003 Wright and O'Neill, 2002 Elliot and Shin, 2002 Wiers-Jenssen et al. , 2002 Clemes et al. , 2001 Gatfield, 2000 Oldfield and Baron, 2000 Gatfield et al. , 1999 Ford et al. , 1999 Patterson et al. , 1998 Joseph, 1998 Aldridge and Rowley, 1998 Athiyaman, 1997 Bourke, 1997 Tomkovick et al. , 1996 Soutar and McNeil, 1996 Rogers and Smith, 1993 Hampton, 1993 Lapidus and Brow n, 1993 Stewart, 1991 Ortinau et al. 1989 Polcyn, 1986 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Physical quality X Interactive quality X X X X X X X X X X X X X Corporative quality 22 22 8 Table 1: Higher Education Evaluation Matrix Physical quality – general services, teaching and learning facilities, accommodation Interactive quality – academic instruction, guidance, interaction with staff and students Corporative quality – recognition, reputation, value for money This study focused specifically on students from non-EU countries following postgraduate taught programmes.The fact that they are both international and postgraduate identifies them as a particular segment of the student market, and, as noted, it is one that has been showing significant growth and fee-earning potential. In many ways, their needs and responses are similar to those of other students but in significant ways they are also different. For example, as inte rnational students, the 2004 study by UKCOSA (2004) indicated that both postgraduates and undergraduates showed high levels of satisfaction with their academic experience (87 per cent), lthough, at 91 per cent, the undergraduates were rather more positive than their postgraduate counterparts at 85 per cent. This broad similarity is reflected in the other items included in the UKCOSA survey, with a notable exception that, at 85 per cent, undergraduates were more likely than postgraduates (65 per cent) to be offered university housing at the beginning of their stay. Other differences identified in the literature (Pereda, 2006) are that postgraduates are likely already to have been exposed to academic life, are older, with more work experience and experience of living independently.International students have similar issues to their domestic counterparts but additionally they face some specific issues, the most commonly cited being knowledge of English, inadequate financial resources, social adjustment, problems of daily living, loneliness and homesickness (Kennedy, 1995; Wilkinson, 1993; Burns, 1991; Samuelowicz, 1987). These, combined with the fact that they, or their families, are normally paying full fees, may partly explain the extent to which they are more critical of their experience and more demanding (Pereda, 2006). The study by the Higher Education Policy Institute (Bekhradnia et al. 2006) relating to English Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 58 Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students universities showed that nearly 30 per cent of such students found their courses represented poor value for money compared with 15 per cent of home and EU students. The fact that this study relates to this particular segment provides information about an important group, but the extent to which the results can be related to all international students or to st udents in general needs to be tempered by these differences.Methodology Having reached a point of identifying from the literature the ingredients of and preliminary structure for service quality in higher education, the research strategy was developed to identify statements and dimensions that would capture the students’ experiences of service quality and to measure these at a particular institution with a large cohort of international students. The students included in the survey were all from non-EU countries taking taught master degree courses, typically over one year, in different aspects of management.Admittedly, this approach contains limitations, being confined to particular students studying a particular group of courses at one institution. The advantage of this approach was partly one of convenience and logistics, but also that it permitted the identification of a sufficiently large and coherent group of students with roughly similar experiences, hence avoiding diffe rences between institutions, subjects, ages and experience. The institution concerned is based in the South of England and achieved university status in the 1960s. It has a strong research reputation as well as strong links with the world of work.Specifically for this study it has a long-standing and strong international reputation for hospitality and tourism education. It regularly ranks as one of the leading centres both for teaching and research in these areas, and is one of only two institutions in the UK accredited by the UN World Tourism Organisation. It has a developing reputation for other management programmes, with recent accreditations by the American body, the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA), placing it among leading business schools.For more than 20 years it has attracted a large number of international students, and currently more than 90 per cent of its postgraduate students in management are from outsid e the UK. A dedicated international office provides specific support for these international students. The fieldwork was organised into two main parts. First, a Q-sort was used to establish the validity of the three dimensions and to establish statements related to the dimensions.A selection of these statements was then used both to explore the response of international students to their experience and to conduct an exploratory factor analysis, which ultimately identified four factors of service quality. Q-technique has its origins in the work of Stephenson (1935; 1953) and provides researchers with a systematic and orderly means for identifying the dimensions of subjective phenomena from the viewpoints and experiences of individuals. In brief, it attempts to convert subjective responses into measurable dimensions, which can then be formally evaluated by statistical applications.To this extent it is a preliminary method. It makes the study of human subjectivity amenable to ‘ob jective analysis’, hence combining the strengths of both quantitative and qualitative research (Sexton et al. , 1998). This versatile procedure is well suited to cases where the existence of concepts has not been established (Ekinci and Riley, 2001). The evaluation of students’ experiences comes into this category and was used here as a first step. Stergiou (2004) had earlier, and for similar reasons, followed this approach in relation to students’ views about teaching.The Q-sort was carried out in two phases. In the first phase, a bank of statements was created to represent the dimensions suggested by Lehtinen and Lehtinen (1991). The initial set of statements was generated from previous questionnaires in the area of higher education, including unpublished dissertations (Leonard et al. , 2003), as well as from discussions with researchers in related areas. An initial pilot test was conducted with five subjects in order to check the instructions and any wording problems with the statements that Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 9 Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students were generated. For the first Q-sort, a total of 104 statements were used, related to physical quality (34 statements), interactive quality (38 statements) and corporative quality (32 statements). Respondents for the study were confined to students enrolled in a postgraduate programme at the researchers’ university for at least one semester. The experience in the university is a basic requirement to evaluate the service.The Q-sort was completed by a total of 30 students from 28 different countries, including two from the UK, six from other EU countries and 22 from other parts of the world. These students were asked to sort the statements, which had been printed onto separate cards, into the three dimensions and then, for each group of statements, to clas sify them into: ‘most important’ (the kind of service you would expect to have); ‘least important’; and ‘not relevant’. In order to qualify, a statement needed to be allocated to the same heading by at least 60 per cent of the sample (Ekinci and Riley, 2001; Hinkin and Schriesheim, 1989) and a minimum f four qualified statements was required to validate the existence of a dimension. The result of this Q-sort was a set of 85 validated statements distributed as follows: physical quality 38; interactive quality 29; corporative quality 18. For the second Q-sort, in order to have a better balanced representation among the three dimensions, the best 20 statements that obtained a degree of consensus of 70 per cent or more were used for the first two dimensions, physical quality and interactive quality.However, further adjustments were also made both to avoid omitting likely determinants of student satisfaction – for example, library services â €“ and to remove statements that essentially had the same meaning. For corporative quality, which only achieved 18 validated statements, three of which did not reach the cut-off of 70 per cent, five new statements were added. Hence, the second Q-sort took place with 60 statements, 20 related to each dimension.The respondents for this second round were 30 non-British full-fee-paying students enrolled on PhD (12) and master (18) degree programmes in different departments of the university. They were asked to sort the cards in the same way as in the first Q-sort. The output from this round was a set of 59 validated statements. One item was rejected from corporative quality. The second stage of the study involved further exploration of the statements to establish how they impacted on student views of the quality of service provided and how well they confirmed the existence of the three dimensions.For this, a research instrument was implemented with students taking taught postgraduat e master level programmes at the institution. The final response was from 330 students taking a range of programmes in management and related areas. Eighty-four of these were on programmes related to hospitality and tourism, although it should be noted that this underestimates such students because a number of them identified themselves as studying ‘management’, omitting to mention their particular specialism. All were overseas students paying full fees.The research instrument was distributed personally in spring 2005, in most cases at the end of classes, and self-completed in the researcher’s presence. Forty statements in total were used from the second Q-sort to measure student views of the quality of service. Fifteen of these related to physical quality, 11 to interactive quality and 14 to corporative quality. The statements are given in Table 2. Physical quality The gardens and open areas on the campus are kept clean Students’ rooms are provided ith ad equate internet connections The classrooms have up-to-date teaching support equipment The university has modern computers with the latest programmes Student accommodation is safe The university has sufficient residential accommodation The library has a wide range of book and periodicals in my area of studies The rooms in the student residential accommodation are comfortable Mean 5. 22 5. 14 5. 10 5. 06 4. 66 4. 66 4. 57 4. 55 SD 1. 17 1. 90 1. 05 1. 30 1. 31 1. 41 1. 51 1. 28 Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 60Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students Adequate printer facilities are available The campus computers are sufficient for the student population The communal areas in each student residence are adequate for the number of students The university has plenty of sports facilities The sport centre offers modern equipment The university offers modern accommodation at affordable prices The university provides adequate parking areas for students Interactive quality My course is intellectually challenging Staff react politely to students’ queries It is easy to make friends on campus The administrative staff are helpful Lecturers stimulate critical analysis There are clear and reasonable requirements for each module Lecturers can be easily contacted individually It is easy to get involved in campus social organisations Lecturers have adequate time for consultation Feedback from coursework is adequate It is easy to interact with local students Corporative quality The university takes the lead in research A degree from this university improves my employment prospects The university maintains links with international education networks A degree from this university is well recognised internationally The university is well recognised for the academic programmes The university offers a high quality of teaching performance The ranking of my school is high Graduates from this university achieve considerable success in finding excellent employment A degree from this university has an excellent reputation in my home country The university maintains excellent links with local industry The university has contacts ith international employers The university has been extensively recommended by my friends in my home country Lecturers in my home country recommended this university to me There are excellent links between my home country and this university Table 2: Students’ views of the quality of service provided 7= strongly agree; 1= strongly disagree 4. 85 4. 85 4. 70 4. 69 4. 66 4. 57 4. 57 4. 45 4. 32 4. 23 4. 18 3. 92 3. 84 3. 45 1. 04 1. 02 1. 16 1. 14 1. 20 1. 17 1. 32 1. 20 1. 38 1. 33 1. 29 1. 37 1. 48 1. 30 5. 02 4. 71 4. 70 4. 60 4. 56 4. 55 4. 48 4. 35 4. 28 4. 23 3. 62 1. 04 1. 19 1. 23 1. 32 1. 19 1. 10 1. 19 1. 28 1. 22 1. 12 1. 50 4. 43 4. 31 4. 29 4. 20 4. 17 3. 94 3. 70 1. 38 1. 41 1. 45 1. 36 1. 32 1. 33 1. 4 8A seven-point Likert scale was used for this purpose, and respondents were asked to indicate the extent to which they agreed or disagreed with the statements relating to their experience. The instrument also collected data on satisfaction, value for money and demographics. These are not reported here. The analysis included the preparation of descriptive statistics, cross-tabulations against various independent variables, and exploratory factor analysis with Varimax rotation. An Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 61 Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students overall Cronbach alpha coefficient of . 875, results from more than 300 respondents, a Kaiser-Meyer-Olkin measure of sampling adequacy of more than . 0 and the Bartlett’s test results all gave support that the set of data was adequate for factor analysis, with a factor loading of . 35. Results and discussion The students’ views on the quality of service provided under the three dimensions are given in Table 2. These, together with the reasons for enrolling in the particular programme presented in Table 3, provide an indication of the elements of service quality that are of importance to these international students. The reputation and content, including the English language provision, of the programme are clearly important to the students in making their decisions about where to study. Reason Degree accepted internationally English language spoken Content of the courseReputation of this university back home Facilities Entry requirement Getting an offer of a place Influence of friends/family Know someone studying there Degree not available at home Scholarship award Sponsor’s decision Level of fees Difficulty of getting into university at home Table 3: Reasons for enrolling No (n=308) 184 152 142 103 91 63 62 54 52 52 42 19 13 11 The most important finding of the research to be reported here was that the factor analysis did not entirely support the structure proposed by Lehtinen and Lehtinen. Indeed, as set out in Table 4, four dimensions are identified, and of these, Factor 1 is by far the most important, accounting for the largest proportion of the variance (34 per cent), with eigenvalues greater than 3. 00 (6. 156).This factor includes a group of statements related to research, rigour and reputation, and is labelled here ‘recognition’. Factors 1 Factor 1: recognition The ranking of my school is high (corporative quality) A degree from this university is well recognised internationally (corporative quality) The university takes the lead in research (corporative quality) A degree from this university has an excellent reputation in my home country (corporative quality) My course is intellectually challenging (interactive quality) Factor 2: quality of instruction and interaction with faculty Lecturers have adequate time for consultation (inter active quality) . 765 . 772 . 702 . 659 . 652 . 609 2 3 4 Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 62Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students Lecturers can be easily contacted individually (interactive quality) There are clear and reasonable requirements for each module (interactive quality) Lecturers stimulate critical analysis (interactive quality) Feedback from coursework is adequate (interactive quality) Factor 3: sufficiency of resources The campus computers are sufficient for the student population (physical quality) Adequate printer facilities are available (physical quality) The communal areas in each student residence are adequate for the number of students (physical quality) The university has sufficient residential accommodation (physical quality) Factor 4: quality of facilities The university has plenty of sport facilities (physical quality) The sports centre has m odern equipment (physical quality) The classrooms have up-to-date teaching support equipment (physical quality) The gardens and open areas on campus are kept clean (physical quality) . 863 . 802 . 526 . 483 . 724 . 689 . 657 . 642 . 758 . 663 . 611 . 454 Eigenvalue 6. 156 1. 527 1. 375 1. 72 Explained variance by factor (%) 34. 199 8. 481 7. 640 7. 069 Table 4: Service quality scale: factor loading structure Extraction method: principle component analysis. Rotation method: Varimax with Kaiser Normalisation. Rotation converged in five iterations To some extent this reflects how the university positions itself as a demanding and competitive body. The other three factors did not reach eigenvalues of 3. 00, and the percentage variance together only accounts for 23 per cent of the total. The second factor roughly relates to Lehtinen and Lehtinen’s ‘interactive quality’ and here is labelled ‘quality of instruction and interaction with faculty’.The items he re emphasise the importance of the lecturer in his or her intrinsic role as a teacher, willing to guide, teach and motivate students. The variables included in this factor also provide evidence of the responsibilities of the lecturer towards the students in terms of providing clear instructions, accurate and punctual feedback and private consultation. Factor 3 includes four items from ‘physical quality’, and although they only explain 7. 64 per cent of the common variance, all the items have high loadings, ranging from . 642 to . 724. Interestingly, they all relate to the adequate provision of services by the university and hence are labelled here ‘sufficiency of resources’.The last factor, although composed of four items from ‘physical quality’, does not show a clear pattern – two of the items refer to sport facilities (both of which have high loadings), the modernity of classroom facilities and cleanliness of the campus. This recasting of the dimensions provides an interesting step in translating service quality thinking into the arena of higher education. In particular, it emphasises the point that the provision of services is not only about the actual facilities (classrooms, computers, etc) and the ways in which they are delivered (by the teachers), both of which find correspondence in any service; it also highlights the fact that there is another, in this case overriding, dimension for students in the ways in which they judge their institution.This is the standing or recognition of the university, which in itself is a combination of achievements often over many years in the wide range of activities covered by universities – teaching, research, invention and knowledge creation. In the case of this particular study, this may be partly explained by the fact that the institution concerned has an outstanding and long-established reputation for Journal of Hospitality, Leisure, Sport and Tourism Education 6(2) , 55 – 67 63 Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students tourism and hospitality studies, and a significant proportion of the respondents were taking these programmes. In the same way, ancient universities, some with histories over many centuries, offer ‘reputation’ as a key element in attracting students.This ‘recognition’ dimension, of course, also finds expression in other services and goods, but arguably its explanatory strength for universities in distinguishing between institutions, particularly for overseas students, is more powerful than in other areas. It is difficult to generalise from this to all universities. Given the rapid expansion of the sector in recent years, there has been little time for many institutions to have developed their reputations. This may explain why in earlier studies (Gatfield et al. , 1999; Tomkovick et al. , 1996) which have included ‘reputationà ¢â‚¬â„¢ it has not consistently appeared as the most important factor. Indeed, ‘academic instruction’ has more typically explained most of the variance (Gatfield, 2000; Elliot and Shin, 2002; Patterson et al. , 1998).However, what it does point to potentially is the sheer importance of reputation once it has been achieved and, as a corollary, the imperative to maintain reputation. Against this background, league tables and world rankings take on a crucial role and hence become a vital part of the development and survival strategy for institutions in an increasingly competitive world. As international recruitment and international competition in higher education increases, this is likely to figure increasingly prominently in the strategies of universities. Conclusion Three important issues come out of this work in relation to the things that students value in their university experience.First, in line with previous studies, the evaluation of higher education includes a c omplex and diverse range of variables, from classroom experience to library and computing provision, from social and sporting activities to international recognition. Second, the work in measuring service quality provides a good starting point for understanding the basic structure of the variables that students take into account in evaluating their experience. And third, there is, at least for some universities, including the one where the study took place, a fourth dimension related to reputation; in this case, a reputation in hospitality and tourism may have influenced the results. This then points to a key feature of higher education provision, which is that universities are not a uniform range of institutions.They vary enormously by, for example, age, size, structure, specialism and orientation, and any form of evaluation will be likely to reflect these differences. In this case, it is reputation and recognition that has come through. In other universities and with other student groups there may well be other dimensions in the variables. This study was based on one institution and sought the views of the international, postgraduate, full-fee-paying students who had already taken a decision about where to study, and the configuration of the variables reflects this. Primarily, it has brought the reputation of the institution into prominence; but it has also provided a further basis for understanding the issues that international students value.Given the likely continued growth in international student movements, there are key lessons here for institutions, not least in the importance of developing and maintaining reputation. As already noted, in an environment of globalisation, international competition and league tables, reputation is likely to increase in importance. Of course, given the sample of a particular group of students studying particular subjects at one institution, there are some important limitations in the extent to which it is possible to gen eralise the results. However, notwithstanding this weakness, both the approach and the findings in terms of the key variables and dimensions provide pointers o approaches to understanding the views of students and the ways in which this important group of students view their experience. There are clearly many further avenues for research in this area. A wider range of institutions with different priorities, a wider range of subject areas and coverage of undergraduate and domestic students would all provide further insights to the views of students about their Journal of Hospitality, Leisure, Sport and Tourism Education 6(2), 55 – 67 64 Pereda, Airey and Bennett (2007) Service Quality in Overseas Education: The Experience of Overseas Students experiences and about the dimensions that they value. But perhaps most important for tourism and hospitality specialists would be a specific focus on students studying these subjects.While they are a significant cohort among the students included in the survey, and this study can provide pointers, their number was not sufficient to draw final conclusions about their particular characteristics, if any. This work remains to be done. References Aldridge, S. and Rowley, J. (1998) Measuring Customers' Satisfaction in Higher Education. 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Clemes, M. , Ozanne, L. and Tram, L. (2001) An Examination of Students' Perceptions of Service Quality in Higher Education. Journal of Marketing for Higher Education, 10, 1-19. Conant, J. , Brown, J. and Mokwa, M. 1985) Students are Important Consumers: assessing satisfaction in a higher education context. Journal of Marketing Education, 7(2) 13-20. Ekinci, Y. and Riley, M. (2001) Validating Quality Dimensions. Annals of Tourism Research, 28, 201-223. Elliot, K. and Shin, D. (2002) Student Satisfaction: an alternative approach to assessing this important concept. Journal of Higher Education Policy and Management, 24, 197-209. Ford, J. , Joseph, M. and Joseph, B. (1999) Importance-Performan ce Analysis as a Strategic Tool for Service Marketers: the case of service quality perceptions of business students in New Zealand. The Journal of Services Marketing, 13, 171-186. Gatfield, T. 2000) A Scale for Measuring Student Perception of Quality: an Australian Asian perspective. 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Graphics essays

Graphics essays Graphics is a word used for all the different types of artwork, such as photographs, graphs, charts etc. Graphics packages may not be as detailed as you think. It can be a simple paint package, which has features of shading, drawing line diagrams and many other simple but effective features. These packages can be an alternative to complicated DTP packages. As it is very difficult to draw with the mouse, many people scan the drawings on the computer and now there are software packages, which do not use a mouse. New equipment used by professionals so that they can get pictures from a variety of places. A video grabber lets you get pictures from the television or a video camera and you then can alter it on your computer. A digital camera is also very popular as you can take pictures and then put them on your PC and alter then. This also means that you do not have to pay for the developing cost. You can also use clip art for pictures. When using a graphics package the graphics file can have the image represented as a: A bit map files makes every dot or pixel on the screen has a single bit of information in a file. If it is in colour, you then need to store additional bits. The disadvantage to this is that if you want to alter anything you have to change it at a pixel at a time. When you enlarge an image, the number of pixels stays the same. In vector graphics, the lines are stored as equations on the computer. They are stored in vectors. The advantage of vector graphics over bit map files is that it is easy to alter things without any loss in resolution. When you enlarge an image, the number of pixels increases to the proportion of the image. CAD packages use vector images. Clip Art is a collection of copyright-free drawings which you can place on your drawings. The drawings on clip-art look very professi ...

Response to students writings Essays

Response to students writings Essays Response to students writings Essay Response to students writings Essay STUDENT 1: The proposal for the research in NURSING SHORTAGE is certainly inline with the health problems that the country is facing at present. Moreover, the situation is much serious that studying it shall certainly be a great way of contributing to the development of the health industries in the country. The process or methodology that has been presented is actually suffice to answer the issues that the study itself presents to those who are primarily involved within the issue. It could also be helpful to add in several statistical rates that could prove the problem, thus making the study more valid. (Reference: Robert K. Yin. 2002. Applications of Case Study Research Second Edition (Applied Social Research Methods Series Volume 34). Sage Publications, Inc; Second Edition) STUDENT 2: The proposal for studying the causes and effects as well as the treatments needed to deal with obesity is certainly timely, thus the study itself raises the attention of several readers. The approach is also effective. However, being bias could at some point be helpful for the completion of the study, as it would naturally help the readers be argumentative in terms of the facts that are presented to them through the research. (Reference: Robert K. Yin. 2002. Applications of Case Study Research Second Edition (Applied Social Research Methods Series Volume 34). Sage Publications, Inc; Second Edition) STUDENT 3: Obesity is a fine topic. The process of gathering the needed data for the research is also viewed in a positive perspective on the part of the instructor. However, it is also helpful to use statistical data as to how the therapies are given a high regard by experts as they are used to treat obese patients who come in therapeutic appointments to actually ask assistance from the experts on the said field of specialty in health issues. (Reference: Geoffrey R. Marczyk. 2005. Essentials of Research Design and Methodology (Essentials of Behavioral Science). Wiley Publications) STUDENT 4: Present the research in a more in-depth reasoning as to how the topic actually affects the regular activities that are supposed to be dealt with by the individuals involved in the issue. Moreover. A comprehensive explanation of the different phases of obesity and how it affects personal development of individuals is also helpful for the completion of the proposed research issue to be discussed. (Reference: Commission on Health Research for Development. 1990. Health Research: Essential Link to Equity in Development. Oxford University Press, USA) STUDENT 5: The guide questions are good. To add up to a more in-depth discussion of the issue, it is then recommended that the questions still be furnished further so as to address to a more focused situation in smoking and its effects on the society and the individuals involved in smoking themselves. Moreover, it could also be helpful to incite the different issues that are connected with smoking and how it particularly delineates the situation of the already unhealthy individuals. (Reference: Geoffrey R. Marczyk. 2005. Essentials of Research Design and Methodology (Essentials of Behavioral Science). Wiley Publications) STUDENT 6: The competency of nurses as part of the healthcare industry’s growth is indeed an important factor to consider in research. The structure of the questions as major defining factors of the research however needs to be refurnished so as to be more focused and centralized. Statistical measures of the present novice nurses as reported by health institutions around the country could also be helpful in completing this research. (Reference: Commission on Health Research for Development. 1990. Health Research: Essential Link to Equity in Development. Oxford University Press, USA) STUDENT 7: True, the topic may be narrow, however, researching on the in depth analysis of why people are homeless and how they could be helped by government as well as non-government institutions is a fine way of extending the research topic. Being focused is a good way of preparing a research, this would naturally help the student be less cluttered in presenting the factors needed for the validation of the said study. (Reference: Commission on Health Research for Development. 1990. Health Research: Essential Link to Equity in Development. Oxford University Press, USA)

Biography of Judith Resnik, NASA Astronaut

Biography of Judith Resnik, NASA Astronaut Dr. Judith Resnik was a NASA astronaut and engineer. She was part of the first group of female astronauts recruited by the space agency, and the second American woman to fly in space. She participated in two missions, logging a total of 144 hours and 57 minutes on orbit. Dr. Resnik was part of the ill-fated Challenger mission, which exploded 73 seconds after launch on January 28, 1986. Fast Facts: Judith A. Resnik Born: April 5, 1949 in Akron, OhioDied: January 28, 1986 in Cape Canaveral, FloridaParents: Sarah and Marvin ResnikSpouse: Michael Oldak (m. 1970-1975)Education: Bachelors in Electrical Engineering from Carnegie Mellon University, doctorate in Electrical Engineering from the University of MarylandInteresting Fact: Judith A. Resnik planned at one time to become a concert pianist. She was accepted at Juilliard School of Music but turned it down to study mathematics. Early Life Born on April 5, 1949, in Akron, Ohio, Judith A. Resnik grew up under the influence of two talented parents. Her father, Marvin Resnik was an optometrist who had served in the Army in World War II, and her mother, Sarah, was a paralegal. Resniks parents raised her as an observant Jew and she studied Hebrew as a child. She was also very much interested in music, planning at one time to become a concert pianist. Many of her biographies describe Judith Resnik as a very strong-minded child, bright, disciplined and talented at whatever she set out to learn and do. Official NASA portrait of astronaut Dr. Judith A. Resnik. NASA   Education Judith (Judy) Resnik went to Firestone High School, graduating as valedictorian of her class. She actually had a place waiting for her at Juilliard School of Music in New York but elected instead to study mathematics at Carnegie Mellon University. While there, she began studying electrical engineering. She did her masters degree work at the University of Maryland. Eventually, she went on to get a Ph.D. in the subject in 1977. While pursuing her graduate studies, Resnik worked at RCA on missile and radar projects for the military. Her research into integrated circuitry caught NASAs attention and played a role in her acceptance as an astronaut. She also did research into biomedical engineering at the National Institutes of Health, with a particular interest in vision systems. During her graduate studies, Resnik also qualified as a professional aircraft pilot, ultimately piloting NASA T-38 Talon aircraft. During the years before her eventual acceptance at NASA, she worked in California, getting ready for the application and tryout process. NASA Career NASAs first class of female astronauts: Shannon W. Lucid, Margaret Rhea Seddon, Kathryn D. Sullivan, Judith A. Resnik, Anna L. Fisher, and Sally K. Ride.   NASA In 1978, Judy Resnik became a NASA astronaut at the age of 29. She was one of six women accepted into the program and went through its rigorous years of training. She often cited the actress Nichelle Nichols (from Star Trek) as an influence on her decision to join NASA. In her training, Resnik focused on all the systems astronauts were required to know, and paid particular attention to robotic arm operations, as well as the deployment of orbiting experiments and solar array systems. Her work on the ground focused on tethered satellite systems, spacecraft manual control systems, and software applications for the remote manipulator systems.   Astronaut Judith Resnik during egress training at NASA. NASA   Resniks first flight took place aboard the space shuttle Discovery. It was also the maiden voyage for the spacecraft. With that mission, she became the second American to fly, following the first woman, Sally Ride. Many viewers of the IMAX film The Dream is Alive first saw her as the astronaut with long, flowing hair, fast asleep on orbit during one of the scenes.  Ã‚   Astronaut Judith Resnik (left) and crewmates aboard space shuttle Discovery in 1984.   NASA Resniks second (and last flight) was aboard the space shuttle Challenger, which was to carry the first teacher to space, Christa McAuliffe. It broke up 73 seconds into launch on January 26, 1986. Had that mission been successful, she would have been one of the mission specialists, working on a variety of experiments. In her short 37-year lifespan, she logged 144 hours and 57 minutes on orbit, worked toward two degrees in science, and pursued both her work and her hobbies (cooking and car racing) with equal intensity.   Personal Life Judith Resnik was briefly married to engineer Michael Oldak. They had no children, and both were engineering students when they met. They divorced in 1975.   Memorial plaque at the Astrononaut Memorial wall in Florida. This Dignity Memorial bears the names of all who have died in space-related mishaps. Seth Buckley, CC BY-SA 3.0 Awards and Legacy Judith A. Resnik was honored many times after her death. Schools are named for her, and theres a lunar crater on the far side of the Moon called Resnik. The Institute of Electrical and Electronics Engineers established an award in her name, given to people who make outstanding contributions to space engineering. At the Challenger Centers, a network of museums and centers named for the Challenger 7, she holds a place of interest and honor, particularly for female students. Each year, NASA honors lost astronauts at the Memorial Wall and space mirror at the Kennedy Space Center Visitor Center in Florida, including the Challenger Seven who died in the 1986 tragedy.   Sources Dunbar, Brian. â€Å"Memorial for Judith Resnik.† NASA, www.nasa.gov/centers/glenn/about/memorial.html.NASA, NASA, er.jsc.nasa.gov/seh/resnik.htm.NASA, NASA, history.nasa.gov/women.html.â€Å"Remembering Judy Resnik.† Space Center Houston, 21 Jan. 2019, spacecenter.org/remembering-judy-resnik/.Suleyman, www.jewishvirtuallibrary.org/judith-resnik.

IKEA Product Line Development Essay Example | Topics and Well Written Essays - 500 words

IKEA Product Line Development - Essay Example However, the prices are lower compared to those of competitors in the market. IKEA targets young consumers who do not have time to purchase furniture during the usual business hours. Additionally, IKEA recognizes that many of the young people lack the experience of choosing stylish furniture. For this reason, IKEA considers the needs of such consumers. It offers a wide variety of sofas and armchairs of reasonable quality and remarkable designs at low prices (Burt, Johansson, and Thelander 187). Since many of the young consumers do not have experience on how to arrange different rooms in their houses, IKEA ensures that it provides them with a demonstration on how to arrange different furniture in every room of the house. IKEA customers have the opportunity of viewing different furniture combinations so that they can make informed choices of the furniture they want to buy. IKEA carries out a rigorous commercialization strategy. IKEA creates brand awareness through TV advertising, newspaper, and magazine advertising as well as sponsorships. Additionally, IKEA has recognized the opportunity presented by online advertising forums and takes advantage of them. The company has an extensive distribution channel whose primary purpose is to ensure that customers can get their home furnishings at cheaper prices. Over 1,600 suppliers manufacture IKEA sofas and armchairs. The ready products are then transported to hundreds of stores in different parts of the globe.

Investment Portfolio Project Assignment Example | Topics and Well Written Essays - 2000 words

Investment Portfolio Project - Assignment Example Some of the advantages I shall enjoy include dividends from the companies. Common stock will account for 20,000 because -: Source of income as dividends Growth potential if the company splits its common stock to satisfy a large part of their financial needs' 10,000 shall go into preferred stock as such shareholders receive dividends before common stockholders are paid any cash. This is especially so when corporations are experiencing financial problems. I wish to invest both in corporate and governments bonds. A bond is a written pledge to repay specified sum of money a government to corporate with interest. When I buy a bond I will be loaning a government or corporate money for a given period. The period may extend between 1-30 years. I have two options: to keep them till maturity or redeem them to another investor. Corporate bonds shall be in Celco Corporation, D&E Corporation, and Alexander & Baldwin. Choosing blue chip stocks is a safe investment that generally attracts conservative investors. Some of the respected companies incorporate America includes AT&T, general electric and Kellogg. I will carefully look out for leadership in industrial group, history of stable earnings and consistency in paying dividends. These corporate bonds shall take 20,000 i.e. AT&T (8%), General Electric (91%) and Kellogg (3%). The Equity stocks shall include Dow Chemicals, Myers Squibb and Royal Dutch/ shell in and equal ratio of the 20,000. The main object for such investing shall be income, getting higher dividends than average stocks. Incase of defensive stock that could be included on the portfolio then Proctor and Gamble, Kellogg shall be good bets. A consistent dividend payout even during...My understanding of different investments in relation to risk depicted by the table below. Buying stocks in a corporation listed in a stock exchange allows ownership and participation in the success of the corporations. I will get an opportunity to sell and repurchase at later date possible at high price therefore getting capital gains. I wish to invest both in corporate and governments bonds. A bond is a written pledge to repay specified sum of money a government to corporate with interest. When I buy a bond I will be loaning a government or corporate money for a given period. The period may extend between 1-30 years. Choosing blue chip stocks is a safe investment that generally attracts conservative investors. Some of the respected companies incorporate America includes AT&T, general electric and Kellogg. I will carefully look out for leadership in industrial group, history of stable earnings and consistency in paying dividends. These corporate bonds shall take 20,000 i.e. AT&T (8%), General Electric (91%) and Kellogg (3%). The Equity stocks shall include Dow Chemicals, Myers Squibb and Royal Dutch/ shell in and equal ratio of the 20,000. The main object for such investing shall be income, getting higher dividends than average stocks. Investing in mutual funds would also be another wise investment vehicle.

Key characteristics of the Australian media Essay

Key characteristics of the Australian media - Essay Example In the land down under, Australia also has its own way of letting media operate. Whether it is in the form of electronic, print, PR or media from the internet, Australian media adheres to its general guidelines. Publicly funded media companies in Australia are the Australian Broadcasting Corporation (ABC) and the Special Broadcasting Service (SBS), which broadcasts on television, the internet and the radio for free, as it strongly broadcasts public service. Other major players in the industry of broadcasting are: Publishing and Broadcasting Ltd., Australian Associated Press, John Fairfax Holdings, The Seven Network, APN News and Media, and many others shape the characteristics of Australian media in a way that media's most important public role is largely dependent on the game played by private corporations. Its increasing difficulty in being well regulated is affected by several factors including technological developments, ownership and control structure where media conglomerates f ollow the globalization trend and the contractual relationships between suppliers or information and entertainment and its viewers (Sampford & Lui 2004, p. 86-87). Apparently, broadcast... he ownership of a small media company has posed to be more complex than expected because the company establishes relationships with associations and other organizations which often belong under the same larger corporation resulting to a complicated intertwining of relationships. Due to this complication, cross-media ownership was decided to be given some limitations and so changes were proposed by the government in 1985, which created the Broadcasting Act of 1987 (Sheehan 2002, p. 4). This act limits the company's audience reach and the types of media it can own. Sheehan (2002, p. 4) stated that this act would support "competition policy, discourage concentration of media ownership in local markets and enhance public access to a diversity of viewpoints." Broadcasting Act of 1988 was enacted for radio broadcasting media which basically carries the same principles regarding ownership and control. Moreover, Broadcasting Act of 1989 contains amended provisions regarding cross-media owner ship of radio and television licenses. The limit on this type of ownership in on who gains control over the company based on the number of shares of stock owned. The Act also provides for the succession or chain of companies to exercise control over (Sheehan 2002, p. 4). The Broadcasting Services Act of 1992 gives a description on media ownership and control in which the act provides for individual ownership and control, cross-media ownership and control, and subscription television broadcasting licenses for foreign owners (Sheehan 2002, p. 3). Evidently, concerns on policy making with regards to ownership and control is mostly due on the nature and structure of Australia's broadcasting industry. In the field of print media, News Corporation is the dominant player in the

Introduction to Leadership Coursework Example | Topics and Well Written Essays - 3000 words

Introduction to Leadership - Coursework Example (Dale, Ernest, 1969) Prioritizing Tasks: Planning the work to be done is an important aspect of management. If the work isn't planned it either won't finish on time or even if finished it will lack effectiveness and efficiency. Work load can cause de-motivation and can be a reason for bad health. It is important to prioritize the work according to its importance and urgency. It isn't necessary that all important tasks are urgent but all urgent tasks are important. Importance and urgency of a task depend upon the impact that it would have if it is not completed. The work which is of high importance and high urgency should be number one on the priority list and then comes the work of high importance and low urgency, for e.g. if a person has to deal with two important projects at the same time- one with a deadline of tomorrow and other is that after a week, the project of tomorrow's deadline will be prioritized and after its completion other project will be handled. The tasks which are not important but urgent should be number three on the list for e.g. a co-worker’s request to help him with a small task and lastly the tasks which are neither important nor urgent for e.g. dealing and administrating activities. Time Management: Time is business's most important resource and plays a critical role at work place and achieving goals and tasks. Effective time management and productivity go hand in hand; the more productive you are the better time is managed. (Dale, Ernest.1969) Time should be spent on tasks according to the priorities set which will eventually lead to completion of important projects, tasks or goals. Planning and allocating your time hold the most important position in this. Time planning could be done for operational- day to day activities and for long term strategic activities. The first step to time management is to analyze how we spent our time. Second step is to analyze how should we spent our time, this should take into account all the urge nt and important tasks to be done. Third step should be to make effort to reduce the difference between what is done and what should be done. For e.g. If a certain task is completed in 2 hours and it could have been completed in 1 hour, steps should be taken to reduce all the time wasting activities so that most optimum use of time can be done and another task can be completed in the remaining one hour. This will lead to not only completion of job on the time but it will also give additional time to recheck the work and quality of work can be improved too. An attached concept to time management is delegation of work. Manager's time is the most precious resource of the organization and it shouldn't be wasted in small unproductive tasks which add nothing to the organization. Rather smaller tasks of less importance should be delegated to subordinates. This will not only help managers to spent their time on strategic and higher level activities but this will also enhance the chances of subordinates training and learning. It is important that delegation of tasks is done with clarity to avoid any conflicts. Delegation should also take place after considering the subordinates competence to do that task properly. Flexibility: Incorporating flexibility into a work plan is extremely important. Rigid plans leads to uneasiness and difficulty. A work plan should be made in such a way which could be adjusted according to circumstances.

Summary on cpc (cyclic pipeline computer) an architecture suited for Essay

Summary on cpc (cyclic pipeline computer) an architecture suited for josephson and pipelined memory machines - Essay Example This ensures that the two devices are naturally pipelined using a similar pitch time. At the same time, advanced control technique could be used to speed up computation in each instruction stream. This technique is used in high performance computers that see to it that each stage of instruction processing and data references is made from different memories. Thus, overlapped memory access and processor instructions are performed at a much faster rate through multiple instruction streams that take place in a cyclic manner. Research carried out on the new CPC that is based on the silicon technology has found that there is an improvement in the cost/performance ratio as it operates at a much higher speed using the three-phase clock (Shimizu et al 831). At the same time, the CPC device makes use of a three input majority through DCFP which makes it easy to realize a negation. Similarly, the power consumption is much lower which allows for a high-density

The Chrysler PT Cruiser Essay Example | Topics and Well Written Essays - 1000 words

The Chrysler PT Cruiser - Essay Example The Chrysler PT Cruiser The Chrysler Group is Daimler Chrysler AG’s unit which is world’s fifth biggest automaker producing company in both passengers as well as commercial vehicle segments. The Chrysler PT Cruiser is built by Chrysler which is a â€Å"retro† styled station wagon. It is the marquee of Daimler Chrysler. The model resembles in size and shape to the 1997 Chrysler CCV prototype. The marketing plan is all about repositioning and revitalising the PT Cruiser that has been struggling since many years and underwent a decline stage. PT Cruiser has been one of the successful retro-styled vehicles. More than 1.3 million PT Cruiser cars were manufactured since the year 2000. However, despite its stylish look and many advanced features, the sales of the car have been plummeting in the recent years. It has been analysed that the reason behind the sales slide and the failure of the PT Cruiser have been that the Chrysler didn’t invest the required sum in this model. It has even b een argued that the reason behind its failure has been that the car was never improved by the company over its life span. The target segment was primarily the middle aged people who bought these cars. There are always two basic strategic choices for any company. Either the company can segment the market or it can treat its entire market as its potential customers for the goods and services that it renders. By the word ‘segmentation’ the development of the unique marketing strategies in order to meet the market needs of the market place, is perceived. (Weinstein, 2004). In addition to the middle aged people the target segment should be youngsters as well. By driving its attention towards this particular segment, the company can gain a significant number of customers in comparison to the middle aged people. In terms of psychographic segmentation, the company needs to segment its market to the outgoing people who usually hangout with their friends and relatives. The company has been providing its services all over the world; however, it would be better if the company targets the Asian countries as there is huge potential in these countries. In terms of benefit segmentati on, the company needs to focus upon investing in the style of the product as it has not gone through much change with respect to the product and there has been no investment made to upgrade it. In terms of physiographic segmentation, the company can target both the economy minded as well as the high income group people. Marketing Objectives The main objective of the company must be to invest adequate resources so that they can appeal to the mass consumers. In the era of competition, it is important for the companies to keep themselves updated with the modern technologies. The major reason for the failure of the product has been that the model and features provided by the car were same throughout its entire of its 11 years existence in the market. Therefore, the main objective of the company must be to make changes in the product model along with providing new advanced features with the aim to beat the